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In motivational interviewing, "evocation" refers to the process of fostering internal motivation within the individual. This approach emphasizes the importance of drawing out the person's own thoughts, feelings, and motivations for change rather than imposing ideas or suggestions. The concept is rooted in the belief that individuals are more likely to commit to change when they recognize and articulate their own reasons for wanting to make that change.

This process involves active listening, empathetic conversation, and open-ended questions that encourage clients to explore their desires and goals. By tapping into their intrinsic motivation, individuals are more likely to take ownership of their change journey and follow through with the necessary actions.

The other options do not align with the core principle of evocation. Encouraging external motivation tends to rely on external forces, which can be less effective in promoting sustainable change. Setting strict goals may not address the personal motivations that lead to long-term commitment. Imposing consequences also shifts the focus away from the individual's personal drive for change, which can create resistance rather than fostering a collaborative and supportive environment.